the second wave of
niche memes that took over Instagram. the generation one niche memes are regarded as more ‘personal’ and seldom ask for likes or attention. generation two niche memes are usually made for clout and with the intention of getting popular. post from
gen 2 niche memes include posts like ‘like this post and see what you get!’ or ‘choose a
_____ and get a _____.’ generation two niche memes were also the first to try to maintain a nice-looking feed, as
gen 1 ones were more focused on content rather than aesthetic. gen 2 meme accounts are what stan twitter likes to call ‘locals.’